The way Italians understand life in the city has changed. No more stress, traffic or dizzying routines. 74% have definitely changed their lives, that's 3 people out of 4, who now rethink small habits (35%) or even make more substantial changes (39%) such as moving to another region or country or taking an unexpected career path. At the center of the revolution are social and family relationships: in the city, feeling part of a community, for 65% of Italians, has taken on a different meaning. This is revealed from research conducted by BVA Doxa together with Kozel, a brewing brand of Peroni Beer, which traces a significant change of sentiment in the Belpaese, opening up new scenarios on rediscovered sociality. Cities almost always more on a human scale, as if they were a small village, animated by an unprecedented spirit of cohesion. But what is it that makes these places a community? Collaboration among people (47%), hospitality (34%), participation (31%), belonging to groups in which each is important to the other (29%), shared traditions (26%) as well as physical places where you can return to meet in person permanently (25%), after the forced distance imposed by the pandemic. If the social, economic and structural changes of recent years have let to a rethinking of the way of life and understanding the routine, the Italian population has seemingly shown the need for reworking anachronistic beliefs and feeding the necessity to collaborate and support each other. As emerged from the survey, on the one hand, there are those who have strengthened the bond with family and friends (37%), close friendship with neighbors (20%) and rethought many opportunities for meeting (15%); on the other hand, those who have increased participation in the life of the community (12%) perhaps by providing help to younger or older neighbors (15%) or by making also economic offers to support solidarity initiatives (12%). The analysis of the answers also shows that living as a community positively influences the existence of people, who are eager to seek better and better quality alternatives (42%), to broaden their horizon and to experiment (40%). Not to mention that, for 54% of the sample, teamwork helps to stimulate ambition and self-esteem, allowing them to face the most difficult goals with greater enthusiasm. In any case, an overall trend towards the enhancement of these values predominates: only 17% respondents do not recognize the benefits in collaboration and group dynamics.