Italian football Serie A looks to the Middle East. After the one in New York - as reported yesterday by the newspaper MF-Milano Finanza - the Football League is preparing to open a new office in Abu Dhabi, in the United Arab Emirates, with the aim of overseeing a strategic market. In fact, Abu Dhabi is home to the station that has won the television rights of the highest Italian championship for the next three years in the MENA area. The Emirati capital - explains MF - would also be the ideal center to develop trade and investment relations with the other Gulf monarchies. The head of the structure was already identified in Alfonso De Stefano, currently Managing Director of the Aser Ventures fund in the region. Without prejudice to the need to consolidate relations with Abu Dhabi and the other players in the MENA area, some presidents would prefer a more agile and economic structure than the local commercial headquarters, which would cost about one million euros. The alternative idea would contemplate in particular the inclusion of Serie A within the Made in Italy Hub in the United Arab Emirates on which Luiss, Confindustria and some national institutions would be working.
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