The Milan Fashion Week will take place from September 20 to September 26. There are 68 fashion shows, 104 physical presentations, and 30 events scheduled, for a total of over 200 appointments that will animate the city in numerous locations. Moncler will celebrate its seventieth anniversary during the upcoming fashion week, while Anteprima will blow out its first thirty candles. From Boss to Vivetta to Antonio Marras and even Salvatore Ferragamo - the latter of which is putting its faith in its new creative director, Maximilian Davis - there are many high-quality brands available. Among the debutants is the newly appointed creative director of Etro, Marco De Vincenzo. But there is more, such as the previews of exclusive collections from labels like Weekend Max Mara, which has joined hands with Lily Aldrige, and Max & Co, which has teamed up with Anglo-Nigerian fashion designer Duro Olowu. There are also high hopes for the Diesel fashion show, which will be open to the public with online registration. Additionally, Support will be given to emerging designers at the Milano Moda Graduate fashion show, where eight students from various Italian academic institutions will showcase their collections before a jury, which will determine the winner. The "Casa del Falso," an exhibition of counterfeit luxury goods, will also open its doors to bring attention to the problem and publicize the institutions' efforts to fight the counterfeiting industry, with the goal of encouraging people to make educated and secure purchases. The plan calls for the display, within a see-through strucure, of confiscated counterfeit goods that imitate the designs of well-known and prestigious luxury brands.