Milan Fashion Week 2022, the most glamorous and anticipated Italian fashion week, represents an opportunity for the Grana Padano Consortium to announce the adoption of the new distinctive brand. Since 1954, the logo that made Grana Padano PDO cheese famous worldwide and a symbol of Italianness remained essentially unchanged. The redesign has made the logo more contemporary and adapted it to contemporary forms of communication, while retaining the essential elements of identifiability, recognizability, and distinctiveness that it has acquired over the years." In accordance with the marketing plan for 2022-2024, the introduction of the new logo adds a new and significant chapter to the millennium-long history of Grana Padano - as stated by the president of the Consortium, Renato Zaghini - By increasing the brand's recognition, the redesigned logo becomes the symbol of a cheese whose flavor is unmistakable due to the quality of its ingredients and the environment in which it was made. Other modifications include the clear indication of seasoning on packages and the introduction of the new category "Reserve - Over 24 Months."