Prices rise and wine consumption falls in large Italian retailers. According to the Uiv-Ismea Wine Observatory based on Ismea-Nielsen data, in the first 9 months of this year, purchases in the large-scale retail compared to the same period of 2021 fell by 6.9% in volume (5.6 million hectoliters, also below pre-Covid levels), the equivalent of 55 million bottles less. In decrease also the balance of the value (-3,5% to 2 billion euros), although the average price has progressively risen by +7% in the second and third trimester. And it is precisely this price growth, dictated exclusively by an inflationary push that is still underestimated compared to the real surplus of costs charged by wine companies, which - according to the Observatory - is weighing sales, waiting for an autumn-winter that is even more difficult for Italians. Although the catering segment with the boom of tourism from abroad has also managed to drive the wine market until today, the off trade begins to show the first signs of difficulty, starting from its most representative oenological products.