The media weight of Italian business executives is growing. This is the figure that emerges from the hundredth survey of the permanent observatory Top Manager Reputation, which since 2013 monitors the online reputation of the top management of the most important companies active in Italy, highlighting trends and movements on the national scene. In October 2022, the Reputation Science Observatory recorded an increase in the media relevance of Italian top managers: +74% on the previous month. This marks a trend already highlighted in the previous months, the 360° expansion of their role as a testimonial of the company and the country. Looking wider, the importance of executives in the media has grown by 92% compared to 2021, which in turn had marked a +86% compared to 2020. The war in Ukraine, the political elections and the great maneuvers taking place in 2022 thus lead to a real exploitation of their influence. In situations of uncertainty, the media and society are looking for “new leaders”. Business leaders thus become points of reference not only for the economic fabric, but for society. And, in such a context, the communication strategies put in place by top managers take on even more importance.
|