The data of the first six months of 2022 marked an increase in turnover of 15% for the major world players in fashion. The European market pushed harder (+24%) together with the American market (+19%, driven by the United States), while Asia was penalized by restrictions related to Covid-19 (+3%). This is what emerges in the new report on the World Fashion System of the Mediobanca Studies Area, which analyzes the financial data of the 78 largest fashion multinationals with revenues of more than one billion euros each, of which 35 are based in Europe, 29 in North America, 12 in Asia and two in Africa. In 2021, the 78 largest fashion multinationals had a total turnover of 497 billion euros (+26.0% in 2020, exceeding pre-pandemic levels by 8.5%), of which 57% generated by European players and 33% by North Americans. Among the 35 European groups, Italy with its nine big is the most represented country in terms of numbers, but it is France, with a share of 40% of aggregate turnover, that wins the first place in terms of turnover in front of Germany (12%) and the United Kingdom (11%), with Italy at 6%.
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