Versace skips Milan Fashion Week to put on a show in Los Angeles two days before the Oscars. The decision to exhibit the Fall-Winter 2023/2024 collection outside of the Milan calendar is a first for the Italian Maison. But the choice is clear because the date set is Friday, March 10, 2023, which is two days before the Oscars. Donatella Versace says, "Hollywood is both a place and a way of life for me." "It's about magic and narrative, strength and vulnerability, creativity and emotional expression. It's a great place for Versace to be. I can't wait to go there again." Since the beginning, the world of entertainment, celebrities, and Hollywood have been a part of the brand's DNA. Versace is the brand that has been able to not only enhance, but in some instances create stars on the Red Carpet and the catwalk (see Jennifer Lopez). Because of this, the choice of the Medusa brand seems clear and logical. Furthermore, Versace has been owned by Capri Holdings, the former Michael Kors company, since 2018, which also owns the high-end footwear brand Jimmy Choo.
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