Due to the rising expense of living, more than one in ten (13%) Italian gift-givers begin their Christmas shopping more than a month in advance of the customary date. This is what becomes clear from the Coldiretti/Ixe' research, which emphasizes the impact of high expenses related to the energy crisis on consumers' discretionary spending patterns. The inflation rate jumped to +11.8% in September compared to the same month in 2021, which contributed to the 30% increase in early buyers saw this year. Yet, there is a sizable minority of people (5%) who have already purchased them in preparation not just for the impending new hikes but also for the onset of cold, which increases gas usage and, thus, heating expenditures. For the affirmation of a lifestyle sensitive to the recovery of tradition at the table, which is expressed with the DIY creation of personal recipes for special nights or with presents for friends who recall the sensations and fragrances of tradition, books, clothing and shoes, money, beauty goods, and food and wine are among the most popular gifts. It's important to highlight the emphasis placed on buying Italian-made goods to boost the country's economy and ensure the creation of new jobs necessary to sustain the ongoing recovery.
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