Cowboys are not an exclusively American occurrence. In Italy, horse enthusiasts and disciplines linked with traditional American horsemanship constitute a supply chain consisting of 75,500 people, 32,000 registered specimens, three main organizations, 2,500 stables and farms, and a direct income of 9 million euros. A world for which Verona has become the representative through the FIERACAVALLI event, constructing a bridge between Italy and the United States to explore new prospects for exchanges and business in this sector, concentrating on the sports, riding tourism, and food-experience sectors in particular. Everything revolves around the admiration for the three primary equestrian breeds featured in the Old West epic: the American quarter horse, the Appaloosa, and the Paint horse, favored by the Comanche Indians due to its spotted coat's hiding skills. The same breeds that continued to be the ultimate highlights of VERONAFIERE. Two highlights for reining, the "queen" of American sports, took place in the pavilions: the presentation of the most promising three-year-old foals at the Futurity IRHA IRBHA and the IRHA Futurity. There were a total of 700 horses participating, including a handful of "Million Dollar Horses," who are actual champions that fall into a unique international ranking based on the amount of prize money they have won over the course of their lives. Using the American horse as a common denominator, FIERACAVALLI has uncovered new commercial and cultural endeavors on both sides of the Atlantic. Mission involving the Transatlantic Investment Committee (TIC), an organization that works closely with the diplomatic representatives of the United States and Italy.
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