More than six out of ten Italians (63%) have decided to make purchases on Black Friday and Cyber Monday, under the thrust of promotions and beneficial initiatives planned in shops, markets and on the Internet. This is what emerges from the Coldiretti/Ixe'survey on the Black Friday of Italians: many citizens are taking advantage of discounts to anticipate the purchase of Christmas gifts given the situation of serious difficulty for families. Overall, the expenditure will be 169 euros per person, albeit with considerable differences. In fact, Coldiretti argues that, if the absolute majority of those who make purchases (52%) will contain the budget below the threshold of 100 euros, another 28% will reach up to 200 euros; a further 7% will go to 300 euros and 8% of Italians will come to spend up to 500 euros. But there is also a 5% of moneybags that will reach up to 1,000 euros.
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