Instagram is the social network that Italians who use social media rely on to orient themselves in the editorial offer and choose which books to read or listen to (54%); the social network is followed by Facebook (53%) and YouTube (29%). At 26% there is TikTok, which is however more widespread among young people. The data are part of the focus on the impact of social networks on the Italian publishing market provided for in the professional program of Più libri più liberi, the national fair of small and medium-sized publishing houses organized by the Italian Publishers Association (IEA) and scheduled at the Cloud Convention Center in Rome from December 7 to 11.
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