The Italian Football Federation (FIGC) completes its rebranding process by presenting the new title and the sound identity of the Italian national soccer teams: the logo merges into a single vision with the institutional one, together with a musical system that will be reproduced on each touchpoint, both physical and digital. The new logo of the national teams was created by Independent Ideas, creative agency of Publicis Groupe, which has taken care of the rebranding of the FIGC started with the creation of the institutional logo in October 2021, and is the expression of the feelings and passion of all Italian fans, who in the coming days will also have the opportunity to know the new National Team shirt, born from the partnership with Adidas, which since yesterday is the official partner of the Italian Teams. The sound identity was signed by Inarea Identity Design, an Italian company with international experience in design and brand identity, under the artistic direction of Enrico Giaretta; it is a real musical system, articulated in different elements: in three minutes, the sound logo of the new title synthesizes the passion in which from today all supporters of the Nationals will be able to recognize themselves.
|