From 5 to 8 January 2023, 50 companies will be present in the Italian Pavilion at CES 2023 in Las Vegas, the world's most major tech show. The Italian participation aims to influence the innovation-supporting strategy implemented by ICE, the Agency for the Promotion Abroad and Internationalization of Italian Companies. The 50 firms represent all of Italy's key technological industries. The mission's slogan is "A Taste of Italian Innovation": a "taste" of what Italy can offer global investors and partners, and that can be experienced in the US at CES. Roberto Luongo, general manager of Agenzia ICE, comments, "Again this year, we bring the Italian ecosystem to the most significant global event for the industry." "A mature ecosystem, which in 2022, precisely ten years after its formal birth with the Startup Act, have about fourteen thousand creative firms registered and has attracted two billion dollars in financing. A growth – he says – that ICE fuels in a continual loop by generating many points of contact between creative Italian enterprises and the major market players and interlocutors. We export a competitive technological sector, which is coupled with our country's well-established cultural reputation. Innovit's logo, the "Vitruchip," is a reimagining of Leonardo da Vinci's "Vitruvian Man" in the style of a microchip; it's a great embodiment of the confluence of science and art, technology and culture, that defines modern-day America ".
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