Despite market uncertainty, inflation, and rising energy prices, customers rewarded Parmigiano Reggiano, which reigned supreme on Italian tables throughout the Christmas season. Total sales in Italian distribution increased by 17.4% in four weeks, from November 6 to December 4, compared to the same time in 2021. This outcome contrasted sharply with comparable non-PDO goods (+0.9%) and Grana Padano (-4.1%). This upswing is anticipated to be confirmed in the final figures for December, and promising indicators are also emerging from surveys of dairies with direct sales. An significant outcome, the consequence of efforts made by the Protection Consortium in November and December to assist year-end sales at a tough period for Italians' wallets.
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