There are already 1,200 fully digitized Benetton group stores thanks to Cegid's cloud solutions implemented together with Engineering. The collaboration between Benetton and the two providers of digital transformation solutions stems from the need of the company, which is present in the main world markets with a sales network of about 4,000 stores, to digitize its stores, giving more tools to the sales staff and offering a smooth and secure omnichannel purchase possibility to customers. The heart of the project is the centralization of data management with a view to security, compliance, efficiency of operations and customer knowledge in their shopping journey. The project of Benetton, Cegid and Engineering began in 2019 with 4 pilot stores, which became 29 in 2020. To date, the Cegid Retail Y2 solution, which is completely in the cloud, has been adopted in over 1200 points of sale in Italy, Germany, Cyprus, Spain and France. Benetton has seen immediate benefits from centralizing data management, being able to enjoy greater control, monitoring and security over information related to the consumer's ‘history’, warehouse and specific store activities, and benefiting from a simplified integration of ERP retail with other pre-existing business systems.
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