James Cameron's new film “Avatar: The Way of Water”, which is the sequel to the three Academy Award-winning feature film “Avatar”, has won over the Italian public with a gross of over 40 million euros and with over 4.5 million spectators, entering the ranking of the 10 best grosses of all time in Italy. “The extraordinary success of ‘Avatar: The Way of Water’ not only makes us proud as a company but allows us to look to the future of cinema in Italy with positivity,” said Daniel Frigo, CEO of The Walt Disney Company Italy. “Thanks to the great work of all the exhibitors and all the people involved in the launch, the Disney Italia team, partners and licensees, Avatar has in fact generated a positive cascading effect during the holidays, of which the final beneficiary is the entire film chain, bringing back in theaters many people who had moved away with the pandemic. In 2023 we must continue to work in this common direction and this is the commitment we will continue in the year of the celebrations of the centenary of the Walt Disney Company”.
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