Europe, the United States, and Japan are the three largest markets in terms of attendance at Pitti Uomo 103, which closed on Monday evening at the Fortezza da Basso in Florence after 13,500 purchasers attended. A figure that, according to the event's organizers, is both promising and probably even a bit surprising, considering the current global scenario and the post-pandemic uncertainty. Buyers represented 6,500 sales and distribution organizations, including boutiques, retail, multi-brand, department stores, chains, and e-commerce platforms, a 210% rise from January 2022, when companies were still discussing the pandemic's restrictions. At this edition, the number of Italian purchasers exceeded 9,000 (+190%), while the number of foreign buyers was over 4,500 (+260%), representing 33% of the total. The United States, Japan, and Europe, notably Germany (with 500 German purchasers), Holland, Great Britain, France, Spain, Turkey, Switzerland, and Belgium, were the first international markets most represented at this edition. Some nations were unexpected, particularly Asia. There were 190 customers from Japan (compared to 6 in January 2022), more than 140 purchasers from South Korea (compared to 5 in January 2022), as well as buyers from Hong Kong, Taiwan, Singapore, and Thailand, nations that were almost missing from the previous winter edition. Also noteworthy are the exploits of Israel, Mexico, Canada, Ireland, and the Azerbaijan – Uzbekistan – Kazakhstan bloc (there were 4 buyers from these countries last year, there were 43 at this edition).
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