Add, the Italian outdoor brand founded in 1999, has just presented the Autumn/Winter 2023-24 collection during Milano Moda Uomo but will soon fly to New York. “On February 15, we will parade for the first time and we have chosen New York fashion week where we will present the capsule dedicated to skiing created in collaboration with Ed Bravado, founder of the Who decides war brand and friend of Virgil Abloh,” Marco Corbellini, CEO of Add, told Pambianconews. “The sales campaign for the Spring/Summer 2023 collection collected twice as many orders as the previous year. Currently menswear covers 25% of the turnover because it is little developed in the collection, but we have started to invest more so that we can match the female line within three years. Orders for Spring/Summer 2023 have already seen an increase of 10% as far as men's proposals are concerned,” explains Corbellini. Add is present in more than 600 multibrands worldwide. Europe and CSI account for 40% of the turnover followed by Far East (30%) and the United States (20%). From 2024 the label will also open a series of boutiques starting from four stores, one of which will be in Milan, while in the second quarter of this year the new e-commerce site will be launched.
|