It is digital that “rekindles” Italian tourism brought to its knees by the pandemic. The online hospitality sector in 2022 surpasses the last pre-pandemic data (16.4 billion euros against 14.6) and the transport sector is close to balance (11.2 billion euros against 12). The gap of the offline component, on the other hand, is still to be filled: from -45% to -16% compared to 2019 for the different sectors. This is what emerges from the Digital Innovation in Tourism Observatory of the School of Management of the Politecnico di Milano, according to which organized tourism also resumes: the tour operating market in 2022 is worth 70% of what it invoiced in 2019 and the travel agency sector stands at -19% on the pre-pandemic. Business travel is also on the rise: in 2022, spending by Italian companies on business trips almost doubled compared to 2021 and exceeded 17 billion euros (-16% compared to three years ago). The digitalization of the journey is a driving force for the entire supply chain: in fact, in hospitality, e-commerce accounts for 51% of transactions, clearly exceeding 44% in 2019, but the most surprising figure concerns transport, where the incidence has risen to 68%, starting from 55% in 2019.
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