Making room for the next generation and the emerging Italian fashion labels that will help revitalize Made in Italy is crucial. And then: examine the regulations aiming at stronger protection of trademarks to reduce counterfeiting, implementing the NFT system in Italy, a token that ensures the unique identification of each product; assuring additional rights for employees, putting an end to exploitation; and increasing craftsmanship and quality labor. These are the requests presented by the national councilor of Unimpresa, as ambassador of fashion in the world, Margherita de Cles, during the meeting last Monday at the Ministry of Business and Made in Italy. Margherita de Cles capitalized on the fact that Made in Italy is now ranked seventh in terms of reputation among customers throughout the globe and that, according to a poll by KPMG, "made in Italy" is the third most famous brand in the world behind Coca-Cola and Visa.
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