Also for 2022 Tuscany is confirmed among the most searched for and most popular tourist destinations on the web. The performance data of the site visittuscany.com, which is managed by Fondazione Sistema Toscana, recorded a +15% in the number of users (almost 2.8 million) and an increase of +93% in organic traffic generated by search engines compared to 2021. The most significant increases among users who visit the site were recorded among Americans (+58%), English (+142.7%) and Spanish (+89%), although Italian visitors also grew (+7%). The analysis of the results also tells about trends and curiosities: Italians, for example, prepare for the trip by studying the local cuisine with the content "10 dishes to taste in Tuscany", which is the most seen of 2022; the British gather information about how to reach Pisa and Florence once at the airport of Pisa; the Germans plan their holidays at the thermal baths; the French dream of the charm of the villages of Chianti and the beauty of the masterpieces of the Uffizi; the Spaniards are fascinated by the stories of Dante and Brunelleschi.