Expiring product discounts, anti-waste boxes, and relationships with non-profit organizations that help people in need. These are the primary measures taken by major distributors to reduce food waste. Food waste has been a serious concern in recent years due to its social, economic, and environmental ramifications, and supermarkets have decided to do their part by launching campaigns and projects to "rescue" as much food as possible from the trash. Coop is one of the stores helping out; in 2022, they contributed over 5,400 tons of food to 842 nonprofit organizations, which is the equivalent of 11 million meals and cost them roughly 30 million euros. Coop's "Mangiami Subito" promotion, which offers discounts of up to 50% on nearly out-of-date products, has been running concurrently with the "Buon Fine" campaign for quite some time. Coop's Buon Fine initiative has been ongoing for years, and its goal has always been the same: to recover unsalable but otherwise edible food from stores and give it to those in need. Carrefour has also established a goal of decreasing food waste by 50% by 2025 through various waste-reduction initiatives. In one initiative, shoppers can find products that are getting close to their expiration date at a discount in special "anti-waste tanks" installed in supermarkets. In particular, Carrefour is the only chain to sell products after the minimum shelf life discounted by 70%. The organic supermarket chain NaturaSì also collaborates with Too Good To Go. Furthermore, Conad contributed almost 8 million euros' worth of products that would have otherwise been wasted.