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Italian design, with its mental and productive energy, wants to help bring light to a moment where shadows seem to prevail, and it does so with the tool that has always been its own: quality, understood not as luxury but as a factor of sustainable and responsible development. This is the heart of the VII edition of the Italian Design Day (IDD), presented at the Farnesina, and which this year has “The quality that illuminates. The energy of design for people and the environment” as its theme. The design is the result of "an Italian mentality and tradition that has its roots in antiquity", declared Antonio Tajani, vice president of the Council of Ministers and Minister of Foreign Affairs and International Cooperation, who was present at the event. “Design - he continued - is a tool to better present ourselves, we have worked hard to enhance it and we make a great contribution with Italian style. The design is an enrichment of our Made in Italy and we want to promote the high quality of our products.” Quality is, in fact, a connective element that links Italian design to production quality along a complex supply chain, in a non-self-referential action but integrated into an efficient and shared system. Italian Design Day is a consolidated appointment of this reality, which is made possible by the sharing of a plurality of voices that generously make intelligence and resources available to the whole world. With IDD, "we support exports and the internationalization of companies in this sector, we encourage knowledge and international exchange of the technical and creative skills of our operators and we stimulate incoming tourist flows, thanks to the catalyzing force of leading events in the sector organized in Italy such as the Salone del Mobile and the Triennale di Milano”, concluded Tajani.
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