Artificial intelligence is terrifying. It is terrifying not only because of the (almost) infinite applications and vast scenarios that it opens up before it, but also because of the implications for the global economic and social fabric. According to the most recent Unicusano study - a study conducted in part thanks to the AI of Chat GPT - the global market is worth $62.4 billion today and is expected to exceed $300 billion by 2026, according to analysts. Of these, only Chatbots – such as the most famous Chat GPT – in 2016 were worth 190.8 million dollars, recording over the years a growth of + 555% that by 2025 will reach 1.25 billion dollars. In this scenario of rapid growth, Italy, along with Japan, lags behind the countries with a high development index. Although the post-pandemic AI market has doubled, recording a + 27% increase and settling on a value of 380 million euros, the study highlights how fields of application and company investments are very limited in Italy: only 6 companies out of 10 have started at least one AI project in the financial services, transportation, retail, and public services sectors. However, Italy is expected to grow by 41.4% in the entrepreneurial sector alone by 2024. Companies that have recognized AI's potential now entrust it with a variety of "tasks," ranging from saving time in performing activities to drastically reducing error margins; from increasing performance to revenue, from identifying issues early to processing and analyzing massive amounts of data, improving the customer experience to saving money. However, there is a dark side to the development of artificial intelligence for Italians: They have a low level of trust (40%) and a significant level of fear in regards to their profession. According to IPSOA research, 71% of Italians are concerned about the impact on employment. Copywriters, teachers, translators, but also programmers, marketers, and researchers are among those who have been affected by the most recent applications of artificial intelligence. Workers' worries appear to be justified in light of the current state of global affairs, as indicated by the survey. Indeed, in less than seven years, work automation will be responsible for the loss of approximately 73 million jobs in the United States and 15 million in Europe.