It is no longer just a prerogative of men over 40 living in Northern Italy. Today, among the main consumers of grappa, there are also Millennials (5 out of 10 drink it frequently or occasionally) who associate this distillate above all with the idea of conviviality with friends (53%). And if by now the female trend is confirmed, with more and more women passionate about this product, what has changed is the degree of appreciation at the geographical level, with peaks of consumption occurring in the South (49%), more than in the Northwest (38%) or the Northeast (42%). Couples (cohabiting 48% or non-cohabiting 47%) like it much more than singles (34%), it is drunk more in medium and large cities (47% from 30 to 250 thousand inhabitants and 48% over 250 thousand) than in small towns (35%), and compared to traditional consumption within the home, which remains at the top of the preferences of more than 7 out of 10 Italians (76.6%), out-of-home drinking is now also appreciated as much (65.7%), with young people leading the way. Among the curiosities, it also emerges that they like to give it as a gift (68.1%) for special occasions, such as Easter and Christmas, or if invited to convivial occasions. This is the profile of the consumer-type of grappa in Italy revealed by a survey by AstraRicerche and Grappa Libarna - a brand of Gruppo Montenegro recently enrolled in the Special Register of Historic Brands of National Interest - conducted on a sample of 1,000 compatriots aged between 18 and 65.