Business tourism-related Italy climbs the Icca (International Congress and Convention Association) world rankings: it is third globally and second in Europe with more than 520 meetings after Spain (528) and the U.S. (690), firmly in first place (Enit on Icca data). In 2022 about 85 percent of meetings were held in attendance, about 9,000 out of a total of more than 10,500. Rome and Milan are in fourteenth and eighteenth place with 79 and 66 meetings respectively, while in the European ranking they both rise one position. Travel of the future increasingly combines leisure and business. The blended formula (business plus leisure) emerges from Enit's survey of ForwardKeys, WTTC (Euromonitor forecasts), Bankitalia, Deloitte and WTTC (Trip.com) data at the Imex 2023 international trade fair May 23-25 in Frankfurt. Already in 2021, there has been a recovery in the business segment, which has grown by +31 percent from 2020 levels, when global corporate travel spending had dropped -56 percent in 2019. According to Skyscanner, one in six respondents are likely to take combined travel: working on vacation is a strategic choice as "you have more time in the destination" (55 percent) and "it's cheaper, flying at quieter times" (51 percent).
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