Lombardy is the Italian region capable of "speaking best" to its citizens through social media. This is certified by the 2023 report published by DeRev, a communications and digital strategy company that measured the effectiveness of institutional communication on the Facebook, Instagram, Twitter and TikTok platforms of Italian regions. A record, that of Lombardy, which confirms that already recorded in 2022. "The result," comments President Attilio Fontana, "is the result of the professionalism of all those who work daily in the Region to inform citizens about our activities". "This is an important confirmation, especially in view of the importance that social media are increasingly assuming in all forms of communication," the governor concludes. The national ranking was derived on the basis of what is called the 'DeRev Score,' a score obtained by a proprietary algorithm that takes into account the main parameters of measurements of the effectiveness of social communication, such as community breadth, and engagement (percentage of daily interactions).
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