Diesel, which is part of the Otb Group, has announced the appointment of Matteo Lena as the brand's new CEO for North America. The manager, who has more than 20 years of experience in the fashion and luxury industry, assumes the position as of June 5, 2023. "We are delighted to welcome Matteo Lena, an internationally experienced manager, to Diesel. Matteo will be tasked with further leveraging the great potential of the North American market, where Diesel has its global roots," said Diesel founder Renzo Rosso. Prior to joining Diesel, Matteo Lena was Senior Vice President Brand Manager Americas and previously Senior Vice President Retail North America at Giorgio Armani Corp. In addition, he held international management roles at Benetton and Geox. Matteo holds a degree from the University of Turin in Business Administration.
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