There will also be Italy at the San Diego Comic-Con. ICE, the agency for foreign promotion and internationalization of Italian companies, in collaboration with AIE, the Italian Publishers Association, is in fact organizing the Italian collective participation at the California event, which will be held from July 20 to 23. The main event of the comic book world makes staggering numbers: in 2022, it hosted 726 exhibitors and welcomed 135,000 visitors. The United States remains the world's leading comic book import market, with a value in 2020 (the most recent year with statistics) of about $1.28 billion, up 6 percent from 2019. Comic-Con therefore represents the must-attend event for Italian industry professionals interested in the North American market.
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