In a scenario of great uncertainty, Italian exports have resumed growth in terms of value, showing a positive trend that partially continues in the first months of 2023. In this context, digital trade generates new development opportunities and plays a central role in the export strategies of Italian companies. Italian digital export of consumer goods either directly (i.e., B2C, via own site or marketplace) or intermediated (B2B2C, via online retailers) reached the value of 18.7 billion euros in 2022, up 20.3 percent compared to 2021 (in line with the overall performance of Italian exports), for an annual increase of about 3 billion euros, reaching a share of 8.8 percent of total Italian exports. The most relevant sectors are Fashion, 10.1 billion euros, 54% of the total, Food & Beverage, 2.6 billion euros, +18.2% over 2021, and Furniture, 1.3 billion euros, up +13% over 2021.
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