Fashion blogger Chiara Ferragni makes the sales of the numerous brands she works with as a testimonial soar, but she is also very successful when she plays on her own. In fact, Fenice, the company under Chiara Ferragni Brand - that is the entire business related to the brand's licenses, from clothing to jewelry and soon to fragrances -, closed 2022 with revenues of €14.2 million and retail value sales of €61 million, up 115 percent and 134 percent on 2021, respectively. Ferragni's other entity, Tbs Crew (which oversees all other activities, from digital marketing consultancy to communication projects for other brands to managing her broader image) is also going strong. Here, net revenues have increased from €7.1 million in 2021 to €14.6 million in 2022 (+105 percent). The business explosion may have been a consequence of the digital entrepreneur's decision to forgo opening up the capital of Phoenix and Tbs Crew to new partners.
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