According to financial rumors, the Permira fund is considering selling Golden Goose for more than 2.5 billion euros, without ruling out an IPO. This is according to Bloomberg, which cites credible sources about the future of the Italian brand, which was founded in Venice in 2000 with a focus on premium sneakers. Permira acquired a majority stake in Carlyle in June 2020 for an estimated enterprise value of €1.28 billion. For the time being, nothing has been said about the indiscretion involving a brand that, in its 20-year history, has been the protagonist of an escalation, building a lifestyle around sneakers and reaching a turnover of more than 500 million euros in 2022, up from 386 million in 2021. The brand, led by CEO Silvio Campara, was recently discussed in relation to the new Haus in Marghera, which is being built in an area near the port of Venice at the center of a redevelopment: a global and multicultural platform of over 20,000 square meters, dedicated to the expressive freedom of artists from different disciplines, identities, and nationalities, which is expected to see the light in 2024 and will include a craft school, an auditorium, a library, and an archive.