Collaborations between fashion brands and the most exclusive beaches begin with the start of the summer season. Beach clubs are dressed in the most famous maison from the Italian coasts to the foreign ones. Valentino chooses Ravello on the Amalfi Coast this year, customizing the beach club Club house by the sea. The Mayhoola for Investments brand, however, is not content with merely dominating the beach, and so it has announced a partnership with the Italian luxury hotel palace Palazzo Avino. In fact, the five-star Campania hotel will host a special pop-up dedicated to the Escape 2023 capsule collection. Gucci, as well as Loro Piana, have arrived on the Côte d'Azur. Returning to Italy, finally, you can choose the Tigu beach, which Paul&shark have completely renovated. The bathing establishment welcomes its guests in a location characterized by striped patterns and shades of sage green and orange with a vintage soul in the heart of the Gulf of Tigullio, near Sestri Levante. Cova touches down in the Gulf of Paraggi. The Milanese pastry shop relocates to the Bosetti bathrooms, enhancing its aesthetics and maritime style in white and red. While in Portofino, the beach club Le Carillon renews its partnership with Missoni.