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Tourism in Italy is experiencing a season of great recovery with travelers inclined to book early to the point of outperforming the 2019 trend. The ENIT - National Tourism Agency survey, commissioned from Isnart - National Institute for Tourism Research and Unioncamere to monitor hospitality trends in Italian hotel and complementary businesses between June 30 and July 7, 2023, shows positive signs for the high summer season. After a stable July and in line with last year, there is instead a 20 percent increase in advance sales for tourist stays in August and September with a higher average than 2022: an average of 2 more rooms booked out of 10. In July, 58.4 percent of available rooms/bed spaces were already booked, rising to 83.6 percent for August and settling at around 48.9 percent for September tourist stays. "Italy is once again at the center of international tourism, which is ready to reach pre-pandemic numbers," commented Ivana Jelinic, ENIT President and CEO. "In August, 1 in 3 tourists are from abroad. Generally speaking, between July and September, 6 out of 10 operators report stability compared to last year in bookings by foreign customers, and in just 3 out of 10 cases a growth that mainly concerns tourists from Germany and France, followed by the U.S. and the Netherlands/Holland".
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