Conad, Italy's largest group in the organized retail sector, ended 2022 with revenues of 18.5 billion euros (+8.7 percent over 2021), and a market share of 14.96 percent. This growth projects the group toward 20 billion euros in revenues. The current three-year plan, which runs through 2024, includes more than 2 billion euros of investment along four lines: channeling, digitization, efficiency, and skills. Online shopping has been activated and activities related to travel, culture, leisure, and financial services will be operational by the end of 2023, while those related to mobility are planned for 2024. Already today many of the stores use renewable sources, particularly hydroelectric energy. In fact, Conad is focusing heavily on its branded products: in 2022 the incidence on total sales reached 32.2 percent, ten points higher than the market average. In this way it aims to support and enhance a system of small and medium-sized Italian companies that, alone, would not be able to reach the shelves of large retailers. This is a real supply chain, which has about 5,000 suppliers throughout the country. Thanks in part to the purchase of Auchan, today Conad has a widespread presence throughout Italy with 2,176 entrepreneurial members, 74,500 employees and 3,328 stores.