Vacations ended for 15.6 million Italians on vacation during July, with an increase of 1 percent compared to the same period last year, despite high prices. Over 20 million Italians are ready to go during August. This is what Coldiretti, the largest association representing and assisting Italian agriculture, and Ixè Institute reported yesterday in relation to the big red dot counter-exodus weekend on Italian roads. "The 2023 vacations record a clear preference for domestic destinations," Coldiretti stresses, "driven by greater proximity to places of residence, the desire to rediscover the beauty of Italy or the desire to return to places already known where one has been comfortable in previous years and is more relaxed with respect to the environment, services and people. But there is also a 29 percent share of Italians, almost 1 in 3 of those travelling, who have decided to spend a vacation abroad"."If the lion's share for 72 percent of travelers is the sea, particularly appreciated, in addition to the cities of art where the great heat is weighing on them, are also the alternative choices to get to know - Coldiretti continues - a so-called 'minor' Italy from parks to the countryside, from the mountains to small villages that act as a driving force for wine and food tourism. Very popular according to Terranostra Campagna Amica are the 25 thousand agritourisms in Italy for the search of refreshment and a more sustainable tourism." "Regardless of the destination, in the summer of 2023," Coldiretti reveals, "food is the most important item in Italy's vacation budget, with one-third of tourist spending destined for the table for an estimated total of 15 billion euros surpassing that for accommodation, driven by the desire for conviviality".
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