M-Cube, a Trieste-based company specializing in digital retail solutions and content management for in-store marketing, is among the European leaders in the industry. In Italy it manages about 40 percent of in-store radio solutions and nearly 60 percent of digital signage networks (Digital Signage). About 500 international brands rely on its services, with content delivered on more than 50 thousand digital touchpoints in 110 different countries. "One of the most complex aspects of our current work is the management of digital content, which must be declined according to the country in which it is disseminated," stresses Manlio Romanelli, President and Founder of M-Cube together with Leonardo Comelli and Mike Sponza. "Not only from the point of view of language and currency, but also on the purely content front: language and content must be adapted to the country in which we are located. Internationalization started in 2017; then the company grew through acquisitions or by opening startups. Today it has a direct presence in France, Britain, the Netherlands, Belgium, Germany, Spain, China, Hong Kong, and a partnership in the United States, Romanelli says, confirming how technology services are still managed from Italy. Here the company has three offices: Milan, Trieste and Rho. M-Cube today has about 300 employees and in 2022 closed with a turnover of around 60 million euros, thanks mainly to investments in the luxury sector. "Of our clients about 60 are luxury brands, from Dolce & Gabbana to Tod's, from Moncler to Chanel: they represent 36 percent of our business".
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