"We have been working on promoting blue crab as a gastronomic resource for two years. After a year of testing the product, we managed to ship the first container of blue crabs to the United States, and this week the second one will leave". Carlotta Santolini, marine biologist and mastermind of the entrepreneurial project Blu Eat The Sustainable Fish Market, launched in Rimini a year ago, makes no secret of her satisfaction. "The biggest difficulty now is getting cooperatives and marinas to understand that we can be a solution to try to mitigate the economic damage the blue crab has brought to their clam production. The government has allocated 2.9 million euros as compensation to the fishermen, they are currently disposing of tons of crab per day; if well preserved, we can take it back and consequently pay the fishermen". Blue crab must be fished properly (with pots and not trawls), and the product must be delivered alive (not dead). Blu Eat pays fishermen 1.5 euros per kilo for any quantity and at any time. Big American, Mexican and Far Eastern traders are targeted to promote the sale. "Blu Eat has had openings everywhere in the world. As consumer tests show, crab caught in Italy is better than American and Mexican crab," Santolini concludes.