It was Giorgia Meloni's digital year, routing all the competition within the center-right coalition and that present on the composite front of the oppositions. This is what emerges from the report "A Year Later" by the Arcadia Observatory, which surveys the annual mood dedicated to digital and social speech in the first 12 months of Giorgia Meloni and other Italian political leaders. From which emerged online, in the 12 months following the September 25 vote, the nominative keyword "Meloni" grossed 639 thousand mentions that generated a total speech volume of 154 million interactions. But it was also the year of Elly Schlein, who took full advantage of the trickle-down effect that was guaranteed by her election as National Secretary of the Democratic Party and which triggered online and on social platforms a very substantial amount of attention and interest. New followers have blossomed with very high percentages: on Instagram alone, for example, the growth has been 274 percent while on X followers have increased by another 80 percent, just as, online, the engagement generated from the named keyword has been second only to that, decidedly more extraordinary, of Giorgia Meloni. It is precisely the current Prime Minister, who has been expanding her social suite with the activation of an account on LinkedIn for the past few months, who has posted performances this year that have dug a deep ditch and restored her structured reputational perception. On the "male" front, on the other hand, there are two pairs of leaders who to some extent are equivalent albeit with slight differences between social and network. In the first one there are Matteo Salvini and Giuseppe Conte, although the leghist leader, in the face of a smaller number of digital mentions (162 thousand), manages to engage more by scoring a final engagement of 28 million interactions compared to the former premier's 20.6 million. In the second, however, it is Matteo Renzi who distances former ally Carlo Calenda both in the total number of mentions and engagement, as well as in the largest share of positive sentiment.