Piracy has cost Italy €1.7 billion in lost turnover, as well as a negative impact on GDP of €716 million and tax collections of €319 million. As if that weren't enough, it was anticipated that just under 10,000 jobs would be lost by 2022, particularly among younger people, but 59% of respondents were unaware that workers in the audiovisual business are at risk of losing their jobs owing to piracy. These are the findings of the Survey on Audiovisual Piracy in Italy in 2022, which convinced Alberto Barachini, the undersecretary in charge of publishing, and Agcom, in parallel with the approval of the new anti-piracy law passed by Parliament in July, to consider a campaign that, in addition to repression, also points to the other side of the coin: user awareness, which is often unaware of the seriousness of the use of illegal streaming. In reality, around 345 million acts of piracy were perpetrated in 2022, with 35% involving pictures, 30% series/fiction, 23% programs, and 12% involving live sports. On the bright side, 49% of pirate users who came into contact with restricted websites reported switching to lawful sources.
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