Large-scale distribution of Italian wine remains scarce in the three primary consumer countries. According to UIV Observatory calculations on a Nielsen-IQ basis, the overall performance on the shelf in the United States, Germany, and the United Kingdom tentatively veered into positive territory in the first 9 months, at +0.4% in volumes (it was -0.2% in the first half of the year), for a total value of more than 3.3 billion euros. Overall, the trend demand for Italian sparkling wines declined (-2%), while stills increased by 1.2% (2.15 billion euros), for a total of 3.4 million hectoliters, or 452 million bottles at 0.75/liter. The Observatory of the Italian Wine Union states that stagnant performance can be found in all markets, with ups and downs depending on the kind. The volume rise of sparkling wines in the United States (+3.7%) and the still wine market in Germany and the United Kingdom (about +4%), thanks to major advances in Primitivo, Montepulciano, and Nero d'Avola, are among the positive news. However, in the world's largest market, Italian stills suffered (-6.6%), while sparkling wine variations in the UK and Germany were negative (-5.9% and -1.4%, respectively). The final tally shows that the UK is unchanged (+0.1%), Germany is positive (+3.9%), while the US is still down (-3.5%).
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