The story goes that back in 1930, Pat Olivieri, an Italian-American of Abruzzese origins (his father Michele, a fierce opponent of the fascist regime, had fled to the U.S. from Chieti) who was the owner of a kiosk in South Philadelphia and who invented one of America's most famous sandwiches: the Philly Cheesesteak. Today the Philly Cheesesteak, a symbol of Made in USA street food, lands for the first time in Italy. Not in Rome or Milan, but in Trani, Apulia, thanks to an Italian-American entrepreneur, Michele Paparella who, together with Umberto Albanese, a historic Trani restaurateur, wanted to make a courageous choice: to bring something new to the immense and varied Apulian gastronomic scene. No small challenge because focaccia, orecchiette and panzerotti are tough opponents to beat, especially at home. And then Cheesesteak, although it is well known in America, is much less so in Italy. Starting in Trani, they are now trying to conquer Milan and Rome, where Paparella and Albanese hope to open new Philly's Steaks restaurants soon. "Our goal is to develop an expansion program to bring Cheesesteak to the main metropolises of Italy and, why not, also to Europe".