These are bad times for Italian honey, crushed on the one hand by heavy production declines due to climate change and on the other hand a victim of unfair competition from many countries. Today, a half-pound jar of Italian honey, barring below-cost offers, on the shelves averages 30 percent more than a year ago, around 8-10 euros. Although turnover (185 million euros) is up +5 percent over last year, it has not produced any profit for companies, rather often a contraction, which has been the result of inflation and high commodity prices. The Italian Food Union estimates that 14.1 thousand tons of honey were sold last year (-5.7%, in line with the general decline in food market sales) for a total of 32 million honey packages and a per capita consumption of 400/450 grams. The retail packaged honey market is worth about 164 million euros, +3.5 percent compared to the same period last year. To this is added about 21 million euros (+16%) for honey destined for industries (food, cosmetics and pharmaceuticals) that use it as an ingredient. Since 2008, Italy has been the only country in Europe to require precise indication on packaging of the origin of raw materials.