Gucci, the Italian fashion house of the Kering Group, is back in court to defend its brand boundaries, this time suing overseas retailers Sam's Club, Century 21, and Lord & Taylor. Wwd writes that Gucci's U.S. division has filed three lawsuits in Manhattan federal court. In the crosshairs are what the luxury brand says were counterfeit, Gucci-branded products wrongfully sold at the star-spangled signs. "After a thorough investigation," the brand stressed in a note, "Gucci confirms that it has taken legal action against Lord & Taylor, Sam's Club and Century 21 for their role in the marketing and sale of counterfeit Gucci products. In the lawsuit against Lord & Taylor, the brand stated that the brand "spends millions of dollars each year on advertising to promote the goods and services offered under the Gucci brand in the United States. As a result of the efforts and the attractiveness of the brand, Gucci sells high quantities of consumer goods in the United States each year". Gucci is seeking injunctive and monetary relief as part of the lawsuit, which alleges that Lord & Taylor and other unidentified parties have infringed on the company's registered trademark and engaged in unfair competition. When asked by Wwd, a representative of the retailer declined to comment.
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