Entrepreneur and image expert Rossella Migliaccio, who founded the Italian Image Institute and authored the best-selling book "Armocromia" and was the first to introduce the chromatic communication techniques utilized by Elly Schlein to Italy more than a decade ago, evaluates the image of Premier Giorgia Meloni favorably. "When she chooses to make videos, perhaps recording them with very light make-up or even without make-up, I think it is a communication choice," the well-known armochromist said of the Prime Minister's more "informal" videos. "Those seemingly random choices are frequently owing to the fact that they are possibly more informal videos, which she expresses on his social channels, also to offer a message of "humanity," as any institutional representatives should. So, what appear to be random decisions aren't necessarily so." Migliaccio also examined Meloni's style, comparing before and after elections: "The evolution of Prime Minister Meloni's style is interesting from a chromatic point of view because in the election campaign she used many pastel colors, more reassuring colors, we could say. I employ this terminology because, especially for the most skeptic, that was precisely the intention. Later, once she became Premier, we observe the employment of more traditional and institutional colors, many of which are neutral: blue, black, white, or gray. It is lamentable that, from this vantage point, she is more scrutinized due to her gender. This is somewhat of a disgrace, and I speak for all women in politics, not just the Prime Minister, when I say this. I believe these colors represent both the observance of a stricter, more institutional dress code, as well as a way to divert attention away from one's image and focus it on the contents, as it is also for male colleagues and as it should be for everyone," Rossella Migliaccio concluded.
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