The Milan Public Prosecutor's Office yesterday opened an investigation file on the Balocco pandoro affair advertised by influencer Chiara Ferragni for a charity initiative. That initiative, however, did not come to fruition according to what the advertisement hinted at. For this reason, in recent days, the Antitrust Authority had imposed a heavy fine (one million euros) on Ferragni's companies and a smaller fine (420,000 euros) on Balocco. The opening of the file, which for the time being is without hypothesis of crime and does not contain names of suspects (technically model 45), stems from the complaint filed by Codacons and Assourt where the crime of aggravated fraud is hypothesized on the affair. The Guardia di Finanza has been instructed to conduct the investigations that will be deemed necessary. Codacons in the complaint also asks to place under seizure "the accounts of Chiara Ferragni's companies in order to protect the recourse actions". According to Codacons, the filing of the complaint is due to the "very serious content" of the Competition Authority's order that led to the million-dollar fine for Ferragni. All the messages conveyed to the public to present the charitable initiative were made associating the sales of the Ferragni branded Pandoro with the raising of funds useful for the donation to the Regina Margherita Hospital in Turin, even in the knowledge that the donation had been made months before (by the company Balocco, ed.) the beginning of the sales of the indicated Pandoro. In all the content disseminated related to the “Pandoro PinkChristmas” initiative there are expressions however directed to corroborate the circumstance that Mrs. Chiara Ferragni in the first person had contributed to the charitable initiative. The instructive documents, on the contrary, prove the circumstance, which has not been denied, that the donation publicized through the packages of the “designer” Pandoro and the other messages was made by the Balocco company alone, without any participation of the companies Fenice and TBS Crew, nor of Mrs. Chiara Ferragni”. (Photo by Quirinale.it)
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