The tests began in the digital laboratory at Via Tortona 35 in Milan, where specialists, volunteers, large clients, and partners from around the world gathered to assess the new product's performance. EssilorLuxottica has opened the construction site that will allow the multinational with over 25 billion in revenue to enter a new market: eyewear that combines vision and hearing. They will go on sale in Italy in 2025, but the general public will be able to experience them before then at the Consumer Electronics Show in Las Vegas, which opens on Tuesday, January 9. In the United States, the group formed by Francesco Milleri plans to offer them as over-the-counter products, meaning without a prescription, as soon as the summer ends. While Essilux evaluates the convergence of optics and acoustics in 300 stores around Europe and Italy in close touch with customers, the global team aims to provide eyewear-integrated hearing solutions to over 1.2 billion people with mild to moderate hearing problems. It is a potentially huge market, accounting for 80% of the world's 1.6 billion persons with hearing problems. The group's internal organization, which must tackle the challenge of a new jump in innovation, is prepared. It all begins in Italy, where a team of 50 dedicated experts weaves the project's web throughout a network that spans over a thousand people in the group. Stefano Genco, former Amplifon manager, has been appointed to lead the Super Audio team.
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