In the first six months of 2023, the digital market in Italy was worth 38,106 million euros, up +2.5% compared to the first six months of 2022. This is according to research on digital trends conducted by Anitec-Assinform - the Confindustria association of leading ICT companies - in collaboration with NetConsulting Cube. Those with the strongest percentage growth were ICT Services (+8.8%), driven mainly by the Cloud market (+19.8%), Digital Content and Advertising (+6%) and ICT Software and Solutions (+5.7%). Estimates predicted a 2023 closing on a value of 79,209 million euros for an overall growth of +2.8% and with the following segments performing the best: ICT Services (+9%), Digital Content and Advertising (+5.9%) and ICT Software and Solutions (+5.8%). A stronger increase is assumed for the following years: +3.8% in 2024, +4.8% in 2025, and +5% in 2026, with a market that could exceed 90 billion euros in 2026. In the period 2024-2026 all segments are expected to grow. Digital enablers continue to be an extraordinary driver for the development of the Italian digital market, with artificial intelligence set to register an average annual growth rate between 2023 and 2026 of +28.2%.
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