The Sanremo Festival, airing on Rai from February 6 to 11, will yield advertising revenues expected to be close to 60 million euros while the reimbursements that state TV pays to record companies for each competing singer remain stable. It starts from a base of 55 thousand euros for the lead singer to which another 3 thousand euros are added for each group member beyond the first. To this figure another 4 thousand euros must be added for Friday night - which is dedicated to covers and guests - which becomes 8 thousand euros if a group performs. However, the total budget that a record company invests for each competing artist averages around 100 thousand euros. And therefore, the big producers claim an increase in reimbursements. Ernst & Young quantified the induced revenue from the Festival hosted by the Ariston Theater at a total of 186 million euros. That of 2024 promises to be a "monstrous" edition of the Italian Song Festival, with a record 30 artists competing. Among the record companies, the most represented will be Warner Music with 12 contestants (from Annalisa to The Kolors and Loredana Berté), followed by Sony Music at six (among others Annalisa Amoroso, Il Volo, Renga & Nek), Universal Music at three (Mahmood, Emma and Dargen D'Amico) and Sugar at two (Sangiovanni and Negramaro), joined by six indie labels with one artist each. Among the hottest topics of this edition is the breakdown of negotiations between Universal Music and Chinese tech company ByteDance over the renewal of licenses to share Umg audio content on the social platform TikTok. While the corporation is claiming a fee adjustment for its repertoire, the Asian giant responds that TikTok is primarily a "showcase" for artists to launch their material, the result being that the removal of Universal Music's material from TikTok is starting these hours.
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